{"id":6914,"date":"2021-02-02T17:14:20","date_gmt":"2021-02-02T16:14:20","guid":{"rendered":"https:\/\/www.newcomhorizons.com\/?page_id=6914"},"modified":"2025-02-13T13:02:09","modified_gmt":"2025-02-13T12:02:09","slug":"media-planning-and-buying","status":"publish","type":"page","link":"https:\/\/www.newcomhorizons.com\/en\/media-planning-and-buying\/","title":{"rendered":"Media Planning and Buying"},"content":{"rendered":"<p>[vc_row row_type=&#8221;parallax&#8221; content_width=&#8221;grid&#8221; full_screen_section_height=&#8221;no&#8221; parallax_background_image=&#8221;3838&#8243; css=&#8221;.vc_custom_1676653785142{background-image: url(https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/6.png?id=8175) !important;}&#8221;][vc_column]<div class=\"qodef-elements-holder qodef-responsive-mode-768\" ><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-721417\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-721417\" style=\"padding: 10% 0%\">\n            \n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 44px;line-height: 60px;font-weight: 500;letter-spacing: -1px;text-align: left;color: #ffffff\" data-font-size= 44 data-line-height= 60>\n    \n<h1><span style=\"color: #ffffff;\">Media Planning &amp; Buying<\/span><\/h1>\n    <\/div><div class=\"qodef-separator-holder clearfix  qodef-separator-left\">\n    <div class=\"qodef-separator\" style=\"border-color: #ffffff;width: 175px;border-bottom-width: 4px\"><\/div>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1487892955815{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1601297444986{padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_empty_space height=&#8221;70&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 40px;line-height: 45px;font-weight: 500;letter-spacing: -1px;text-align: left;color: #24262a\" data-font-size= 40 data-line-height= 45>\n    Simplifying the communication chain    <\/div>[vc_empty_space height=&#8221;17px&#8221;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 15px;line-height: 24px;font-weight: 300;text-align: left;color: #848892\" data-font-size= 15 data-line-height= 24>\n    We have the required experience, knowledge and collaboration agreements that allow us to have a native knowledge of each market. Our processes allow us to fully monitor each of our projects.    <\/div>[vc_empty_space height=&#8221;17px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1487850921729{padding-right: 25px !important;padding-left: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_single_image image=&#8221;5928&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;17px&#8221;][\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1676655285132{padding-top: 20px !important;padding-bottom: 125px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-large\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t\t\t\t\n    <span class=\"qodef-icon-shortcode normal\"  >\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-font-awesome fa fa-search qodef-icon-element\" style=\"font-size:34px\" ><\/i><\/span>\n\n            \n             \n                <\/span>\n\n    \t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p ><\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 20px;line-height: 22px;font-weight: 500;text-align: center;color: #24262a\" data-font-size= 20 data-line-height= 22>\n    Research    <\/div>[vc_empty_space height=&#8221;35&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 15px;line-height: 18px;font-weight: 300;text-align: center;color: #848892\" data-font-size= 15 data-line-height= 18>\n    Target and market analysis<\/p>\n<p>Local data and tools<\/p>\n<p>Rankings<\/p>\n<p>Target analysis<\/p>\n<p>Competition<\/p>\n<p>Media Consumption<\/p>\n<p>Sources    <\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-large\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t\t\t\t\n    <span class=\"qodef-icon-shortcode normal\"  >\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-font-awesome fa fa-sitemap qodef-icon-element\" style=\"font-size:34px\" ><\/i><\/span>\n\n            \n             \n                <\/span>\n\n    \t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p ><\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 20px;line-height: 22px;font-weight: 500;text-align: center;color: #24262a\" data-font-size= 20 data-line-height= 22>\n    Planning    <\/div>[vc_empty_space height=&#8221;35&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 15px;line-height: 18px;font-weight: 300;text-align: center;color: #848892\" data-font-size= 15 data-line-height= 18>\n    Media strategy &amp; planning<\/p>\n<p>&nbsp;<\/p>\n<p>Bid Support    <\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-large\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t\t\t\t\n    <span class=\"qodef-icon-shortcode normal\"  >\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-font-awesome fa fa-handshake-o qodef-icon-element\" style=\"font-size:34px\" ><\/i><\/span>\n\n            \n             \n                <\/span>\n\n    \t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p ><\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 20px;line-height: 22px;font-weight: 500;text-align: center;color: #24262a\" data-font-size= 20 data-line-height= 22>\n    Negotiation    <\/div>[vc_empty_space height=&#8221;35&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 15px;line-height: 15px;font-weight: 300;text-align: center;color: #848892\" data-font-size= 15 data-line-height= 15>\n    Optimizing resources. ROI<\/p>\n<p>&nbsp;<\/p>\n<p>Buying and running campaigns<\/p>\n<p>&nbsp;<\/p>\n<p>Trading Desk Programmatic: NewConnection    <\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-large\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t\t\t\t\n    <span class=\"qodef-icon-shortcode normal\"  >\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-font-awesome fa fa-check-circle qodef-icon-element\" style=\"font-size:34px\" ><\/i><\/span>\n\n            \n             \n                <\/span>\n\n    \t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p ><\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 20px;line-height: 22px;font-weight: 500;text-align: center;color: #000000\" data-font-size= 20 data-line-height= 22>\n    Buying and Running Campaigns    <\/div>[vc_empty_space height=&#8221;13&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 15px;line-height: 15px;font-weight: 300;text-align: center;color: #848892\" data-font-size= 15 data-line-height= 15>\n    Daily results optimisation<\/p>\n<p>&nbsp;<\/p>\n<p>Weekly reporting \/ photos<\/p>\n<p>&nbsp;<\/p>\n<p>Detailed Post Buy-Analysis<\/p>\n<p>&nbsp;<\/p>\n<p>Learnings for future campaign waves    <\/div>[\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; el_class=&#8221;box-title&#8221; css=&#8221;.vc_custom_1737966715584{margin-bottom: 80px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1739446510934{padding-right: 5px !important;padding-left: 5px !important;}&#8221; el_class=&#8221;mod-1&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 26px;line-height: 25px;font-weight: 400;letter-spacing: -1px;text-align: center;color: #24262a\" data-font-size= 26 data-line-height= 25>\n    \n<p>We are experts in international planning in all media, with more than 25 years of experience<\/p>\n    <\/div>[\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1738141899924{margin-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1738141698025{margin-right: 15px !important;margin-left: 15px !important;padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-tiny qodef-custom-icon-animation-disabled\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t            <div class=\"qodef-icon-animation-holder qodef-custom-icon-animation-holder\" >\n                <div class=\"qodef-icon-shortcode  qodef-custom-icon\">\n\t\t\t\t\t<img width=\"71\" height=\"76\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2025\/01\/I1.png\" class=\"attachment-full size-full\" alt=\"I1\" loading=\"lazy\" \/>                <\/div>\n            <\/div>\n\t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p >We provide insights into international markets\u2019 characteristics.<\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1738141852254{margin-right: 15px !important;margin-left: 15px !important;padding-top: 10px !important;padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-tiny qodef-custom-icon-animation-disabled\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t            <div class=\"qodef-icon-animation-holder qodef-custom-icon-animation-holder\" >\n                <div class=\"qodef-icon-shortcode  qodef-custom-icon\">\n\t\t\t\t\t<img width=\"65\" height=\"67\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2025\/01\/I2.png\" class=\"attachment-full size-full\" alt=\"I2\" loading=\"lazy\" \/>                <\/div>\n            <\/div>\n\t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p >We understand the local markets and follow the regulations of each market.<\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1738141717668{margin-right: 15px !important;margin-left: 15px !important;padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-tiny qodef-custom-icon-animation-disabled\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t            <div class=\"qodef-icon-animation-holder qodef-custom-icon-animation-holder\" >\n                <div class=\"qodef-icon-shortcode  qodef-custom-icon\">\n\t\t\t\t\t<img width=\"66\" height=\"76\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2025\/01\/I3-2.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                <\/div>\n            <\/div>\n\t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p >We negotiate the most profitable costs on behalf of our clients.<\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;charact-planning&#8221; css=&#8221;.vc_custom_1738141870258{margin-right: 15px !important;margin-left: 15px !important;padding-top: 10px !important;padding-right: 15px !important;padding-left: 15px !important;}&#8221;]<div class=\"qodef-iwt clearfix qodef-iwt-icon-top qodef-iwt-icon-tiny qodef-custom-icon-animation-disabled\"  style=\"text-align: center\">\n    <div class=\"qodef-iwt-icon-holder\">\n\t\t            <div class=\"qodef-icon-animation-holder qodef-custom-icon-animation-holder\" >\n                <div class=\"qodef-icon-shortcode  qodef-custom-icon\">\n\t\t\t\t\t<img width=\"64\" height=\"64\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2025\/01\/I4.png\" class=\"attachment-full size-full\" alt=\"I4\" loading=\"lazy\" \/>                <\/div>\n            <\/div>\n\t\t    <\/div>\n    <div class=\"qodef-iwt-content-holder\" >\n        <div class=\"qodef-iwt-title-holder\">\n            <h3 >\n\t\t\t        <\/h3>\n    <\/div>\n    <div class=\"qodef-iwt-text-holder\">\n        <p >We have sharp procedures in place to provide flexibility, from the brief to launch day.<\/p>\n\n\t\t    <\/div>\n<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; el_class=&#8221;box-title-1&#8243; css=&#8221;.vc_custom_1738143684062{margin-bottom: 150px !important;}&#8221;][vc_column width=&#8221;1\/5&#8243; el_class=&#8221;column-3&#8243;][vc_single_image image=&#8221;10018&#8243; img_size=&#8221;80&#215;80&#8243;][\/vc_column][vc_column width=&#8221;4\/5&#8243; el_class=&#8221;mod-4&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 26px;line-height: 25px;font-weight: 400;letter-spacing: -1px;text-align: center;color: #24262a\" data-font-size= 26 data-line-height= 25>\n    \n<div class=\"inside-box\">We recommend the most relevant media for each market thanks to our team\u2019s experience and our access to the relevant <b>Research tools<\/b><\/div>\n    <\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;slider-plan&#8221; css=&#8221;.vc_custom_1696233391565{background-color: #f6f7fb !important;}&#8221;][vc_column css=&#8221;.vc_custom_1676656119900{margin-bottom: 70px !important;padding-top: 75px !important;}&#8221;][tm_carousel_father theme=&#8221;content-over-slider&#8221; 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