{"id":8947,"date":"2023-10-02T11:28:17","date_gmt":"2023-10-02T09:28:17","guid":{"rendered":"https:\/\/www.newcomhorizons.com\/?page_id=8947"},"modified":"2025-02-13T13:28:00","modified_gmt":"2025-02-13T12:28:00","slug":"data-insights","status":"publish","type":"page","link":"https:\/\/www.newcomhorizons.com\/en\/data-insights\/","title":{"rendered":"Data &#038; Insights"},"content":{"rendered":"<p>[vc_row row_type=&#8221;parallax&#8221; content_width=&#8221;grid&#8221; full_screen_section_height=&#8221;no&#8221; parallax_background_image=&#8221;815&#8243; css=&#8221;.vc_custom_1696522046798{background-image: url(https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/09\/Diseno-sin-titulo-47.png?id=8786) !important;}&#8221; el_class=&#8221;top-tit&#8221;][vc_column]<div class=\"qodef-elements-holder qodef-responsive-mode-768\" ><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-188881\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-188881\" style=\"padding: 10% 0%\">\n            \n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 60px;line-height: 60px;font-weight: 500;letter-spacing: -2px;text-align: left;color: #ffffff\" data-font-size= 60 data-line-height= 60>\n    \n<h1><span style=\"color: #ffffff;\">Data &amp; Insights<\/span><\/h1>\n    <\/div><div class=\"qodef-separator-holder clearfix  qodef-separator-left\">\n    <div class=\"qodef-separator\" style=\"border-color: #ffffff;width: 175px;border-bottom-width: 4px\"><\/div>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; el_class=&#8221;data-tit&#8221;][vc_column css=&#8221;.vc_custom_1487850930352{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 44px;line-height: 45px;font-weight: 500;letter-spacing: -2px;text-align: right;color: #24262a\" data-font-size= 44 data-line-height= 45>\n    \n<p class=\"data-a\">Data Analysis<\/p>\n    <\/div>[vc_empty_space][vc_column_text]With an approach that involves data analysis to draw conclusions on performance, optimization and improve results. At NewCom Horizons we use data to make strategic decisions and increase campaign efficiency.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; el_class=&#8221;new-boxes&#8221;][vc_column]<div class=\"qodef-elements-holder qodef-four-columns qodef-responsive-mode-768\" ><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-104702\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-104702\" >\n            [vc_empty_space height=&#8221;17&#8243;]\r\n<div class=\"qodef-interactive-banner info-hover-banner\">\r\n\r\n    \r\n    <div class=\"qodef-interactive-banner-image-holder\">\r\n        <div class=\"qodef-interactive-banner-shader\" ><\/div>\r\n        <img width=\"1920\" height=\"1280\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png\" class=\"attachment-full size-full\" alt=\"back\" loading=\"lazy\" srcset=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png 1920w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-300x200.png 300w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1024x683.png 1024w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-768x512.png 768w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1536x1024.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>    <\/div>\r\n\r\n    <div class=\"qodef-interactive-banner-content-holder\">\r\n        <div class=\"qodef-interactive-banner-front-holder\">\r\n                        <h4 class=\"qodef-interactive-banner-title\">Data Inputs<\/h4>\r\n        <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n                    <\/div>\r\n    <div class=\"qodef-interactive-banner-back-holder\">\r\n                <h4 class=\"qodef-interactive-banner-title\">Data Inputs<\/h4>\r\n    <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n    <p class=\"qodef-interactive-banner-text\">\r\n        Researching and analyzing audience data to identify the best data sources such as: Consumer Intelligence, Interests and Attitudes, Intent Analysis, Search Trends, Online and Offline Behaviors, 1st - 2nd - 3rd party, Sales Data, Movement and Proximity Analysis.    <\/p>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>        <\/div>\n    <\/div>\n<\/div><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-594376\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-594376\" >\n            [vc_empty_space height=&#8221;17&#8243;]\r\n<div class=\"qodef-interactive-banner info-hover-banner\">\r\n\r\n    \r\n    <div class=\"qodef-interactive-banner-image-holder\">\r\n        <div class=\"qodef-interactive-banner-shader\" ><\/div>\r\n        <img width=\"1920\" height=\"1280\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png\" class=\"attachment-full size-full\" alt=\"back\" loading=\"lazy\" srcset=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png 1920w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-300x200.png 300w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1024x683.png 1024w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-768x512.png 768w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1536x1024.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>    <\/div>\r\n\r\n    <div class=\"qodef-interactive-banner-content-holder\">\r\n        <div class=\"qodef-interactive-banner-front-holder\">\r\n                        <h4 class=\"qodef-interactive-banner-title\">Human Talent<\/h4>\r\n        <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n                    <\/div>\r\n    <div class=\"qodef-interactive-banner-back-holder\">\r\n                <h4 class=\"qodef-interactive-banner-title\">Human Talent<\/h4>\r\n    <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n    <p class=\"qodef-interactive-banner-text\">\r\n        Putting our experience to work, contrasting all data output with the experience we have from previous campaigns and new market trends and conditions.    <\/p>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>        <\/div>\n    <\/div>\n<\/div><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-185299\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-185299\" >\n            [vc_empty_space height=&#8221;17&#8243;]\r\n<div class=\"qodef-interactive-banner info-hover-banner\">\r\n\r\n    \r\n    <div class=\"qodef-interactive-banner-image-holder\">\r\n        <div class=\"qodef-interactive-banner-shader\" ><\/div>\r\n        <img width=\"1920\" height=\"1280\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png\" class=\"attachment-full size-full\" alt=\"back\" loading=\"lazy\" srcset=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png 1920w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-300x200.png 300w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1024x683.png 1024w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-768x512.png 768w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1536x1024.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>    <\/div>\r\n\r\n    <div class=\"qodef-interactive-banner-content-holder\">\r\n        <div class=\"qodef-interactive-banner-front-holder\">\r\n                        <h4 class=\"qodef-interactive-banner-title\">Technology<\/h4>\r\n        <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n                    <\/div>\r\n    <div class=\"qodef-interactive-banner-back-holder\">\r\n                <h4 class=\"qodef-interactive-banner-title\">Technology<\/h4>\r\n    <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n    <p class=\"qodef-interactive-banner-text\">\r\n        Working with the best technological solutions in the market to identify and segment audiences using the latest insights and the most complete behavioral analysis.    <\/p>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>        <\/div>\n    <\/div>\n<\/div><\/div><div class=\"qodef-elements-holder qodef-four-columns qodef-responsive-mode-768\" ><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-837740\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-837740\" >\n            [vc_empty_space height=&#8221;17&#8243;]\r\n<div class=\"qodef-interactive-banner info-hover-banner\">\r\n\r\n    \r\n    <div class=\"qodef-interactive-banner-image-holder\">\r\n        <div class=\"qodef-interactive-banner-shader\" ><\/div>\r\n        <img width=\"1920\" height=\"1280\" src=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png\" class=\"attachment-full size-full\" alt=\"back\" loading=\"lazy\" srcset=\"https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2.png 1920w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-300x200.png 300w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1024x683.png 1024w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-768x512.png 768w, https:\/\/www.newcomhorizons.com\/wp-content\/uploads\/2023\/02\/Sin-titulo-1920-\u00d7-1080-px-1920-\u00d7-1280-px-2-1536x1024.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>    <\/div>\r\n\r\n    <div class=\"qodef-interactive-banner-content-holder\">\r\n        <div class=\"qodef-interactive-banner-front-holder\">\r\n                        <h4 class=\"qodef-interactive-banner-title\">Activation And Reporting<\/h4>\r\n        <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n                    <\/div>\r\n    <div class=\"qodef-interactive-banner-back-holder\">\r\n                <h4 class=\"qodef-interactive-banner-title\">Activation And Reporting<\/h4>\r\n    <div class=\"qodef-interactive-banner-separator\"><\/div>\r\n    <p class=\"qodef-interactive-banner-text\">\r\n        Taking care of the complete programmatic activation or physical media buying. Providing complete and useful analysis and reporting for our clients.    <\/p>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>        <\/div>\n    <\/div>\n<\/div><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-350331\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-350331\" >\n            [vc_empty_space height=&#8221;17&#8243;]\r\n<div class=\"qodef-interactive-banner info-hover-banner\">\r\n\r\n    \r\n    <div class=\"qodef-interactive-banner-image-holder\">\r\n        <div class=\"qodef-interactive-banner-shader\" ><\/div>\r\n            <\/div>\r\n\r\n    <div class=\"qodef-interactive-banner-content-holder\">\r\n        <div class=\"qodef-interactive-banner-front-holder\">\r\n                        <\/div>\r\n    <div class=\"qodef-interactive-banner-back-holder\">\r\n            <p class=\"qodef-interactive-banner-text\">\r\n            <\/p>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>        <\/div>\n    <\/div>\n<\/div><div class=\"qodef-elements-holder-item \"   data-item-class=\"qodef-elements-holder-custom-746495\">\n    <div class=\"qodef-elements-holder-item-inner\">\n        <div class=\"qodef-elements-holder-item-content qodef-elements-holder-custom-746495\" >\n            [vc_empty_space height=&#8221;17&#8243;]\r\n<div class=\"qodef-interactive-banner info-hover-banner\">\r\n\r\n    \r\n    <div class=\"qodef-interactive-banner-image-holder\">\r\n        <div class=\"qodef-interactive-banner-shader\" ><\/div>\r\n            <\/div>\r\n\r\n    <div class=\"qodef-interactive-banner-content-holder\">\r\n        <div class=\"qodef-interactive-banner-front-holder\">\r\n                        <\/div>\r\n    <div class=\"qodef-interactive-banner-back-holder\">\r\n            <p class=\"qodef-interactive-banner-text\">\r\n            <\/p>\r\n    <\/div>\r\n<\/div>\r\n\r\n<\/div>        <\/div>\n    <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1696498886715{background-color: #f6f7fb !important;}&#8221; el_class=&#8221;invest&#8221;][vc_column css=&#8221;.vc_custom_1487883891015{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 44px;line-height: 45px;font-weight: 500;letter-spacing: -2px;text-align: left;color: #848892\" data-font-size= 44 data-line-height= 45>\n    \n<p class=\"data-a\">Investigation<\/p>\n    <\/div>[vc_empty_space height=&#8221;25px&#8221;][vc_column_text css=&#8221;.vc_custom_1696238382504{padding-bottom: 50px !important;}&#8221; el_class=&#8221;p-investigacion&#8221;]We deepen our understanding of audiences and market dynamics. Our process involves an exhaustive analysis of data, consumer trends and target audience behavior. This comprehensive research allows us to design highly effective marketing strategies and persuasive messaging, resulting in successful, customized advertising campaigns that generate a positive impact on your brand.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_single_image image=&#8221;8977&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; el_class=&#8221;invest-1&#8243;][\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; el_class=&#8221;itd-ordenador&#8221;][vc_column width=&#8221;2\/3&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 20px;line-height: 45px;font-weight: 300;text-align: left;color: #848892\" data-font-size= 20 data-line-height= 45>\n    <b>Connecting advertisers with the right technology<\/b>    <\/div>[vc_raw_html]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[\/vc_raw_html][vc_raw_html css=&#8221;.vc_custom_1738146959510{margin-top: 20px !important;}&#8221;]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/3&#8243;]\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 40px;line-height: 45px;font-weight: 500;letter-spacing: -2px;text-align: right;color: #24262a\" data-font-size= 40 data-line-height= 45>\n    \n<p class=\"data-b\">Internal Trading Desk<\/p>\n    <\/div>\n<div class=\"qodef-custom-font-holder\" style=\"font-family: Poppins;font-size: 15px;line-height: 25px;font-weight: 400;letter-spacing: 0px;text-align: right;color: #24262a\" data-font-size= 15 data-line-height= 25>\n    Our professional experts will help to guide and manage your programmatic campaign from start to finish    <\/div>[vc_column_text]<\/p>\n<p style=\"text-align: right;\">NewCom Horizons is certified and trained in the most advanced DSPs and programmatic tools in the industry.<\/p>\n<p style=\"text-align: right;\">This expertise enables us to effectively reach our clients&#8217; 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