{"id":7529,"date":"2021-07-12T09:42:08","date_gmt":"2021-07-12T07:42:08","guid":{"rendered":"https:\/\/www.newcomhorizons.com\/?p=7529"},"modified":"2021-07-12T09:42:08","modified_gmt":"2021-07-12T07:42:08","slug":"connected-tv-in-europe-and-the-us","status":"publish","type":"post","link":"https:\/\/www.newcomhorizons.com\/en\/connected-tv-in-europe-and-the-us\/","title":{"rendered":"Connected TV in Europe and the US"},"content":{"rendered":"

The current television industry is immersed in a transformation as deep as it is gradual. The advertising power of traditional television or Linear TV is based on two fundamental pillars: the reach to mass and general audiences and in its indisputable abilities in branding. However, audiovisual consumption habits are changing at such a rapid pace that brands and advertisers cannot ignore the advertising implications linked to the development of Connected TV.<\/p>\n

In this analysis we want to share some of the key facts you need to know about connected TV. Click here to see it \ud83d\udc49 Connected TV_EN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The current television industry is immersed in a transformation as deep as it is gradual. The advertising power of traditional television or Linear TV is based on two fundamental pillars: the reach to mass and general audiences and in its indisputable abilities in branding. However,…<\/p>\n","protected":false},"author":2,"featured_media":7519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[366],"tags":[476,469,477],"yoast_head":"\nConnected TV in Europe and the US - NewCom Horizons<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newcomhorizons.com\/en\/connected-tv-in-europe-and-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected TV in Europe and the US - NewCom Horizons\" \/>\n<meta property=\"og:description\" content=\"The current television industry is immersed in a transformation as deep as it is gradual. 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