Giovanni Rana

Objective: 

• Launch a campaign in Portugal to promote Giovanni Rana’s fresh pasta product and secure market leadership.
• A TV campaign was executed using leading Portuguese channels SIC and SIC News, targeting the ABC 25-65audience segment.

Media:
TV (SIC and SIC News)

Results:

Achieved a 76.8% reach.

Delivered over 700 spots with an OTS of 14.4.

Market:

Portugal