Data & Insights

Data & Insights

Data Analysis

With an approach that involves data analysis to draw conclusions on performance, optimization and improve results. At NewCom we use data to make strategic decisions and increase campaign efficiency.

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Data Inputs

Data Inputs

Researching and analyzing audience data to identify the best data sources such as: Consumer Intelligence, Interests and Attitudes, Intent Analysis, Search Trends, Online and Offline Behaviors, 1st - 2nd - 3rd party, Sales Data, Movement and Proximity Analysis.

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Human Talent

Human Talent

Putting our experience to work, contrasting all data output with the experience we have from previous campaigns and new market trends and conditions.

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Technology

Technology

Working with the best technological solutions in the market to identify and segment audiences using the latest insights and the most complete behavioral analysis.

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Activation And Reporting

Activation And Reporting

Taking care of the complete programmatic activation or physical media buying. Providing complete and useful analysis and reporting for our clients.

Investigation

We deepen our understanding of audiences and market dynamics. Our process involves an exhaustive analysis of data, consumer trends and target audience behavior. This comprehensive research allows us to design highly effective marketing strategies and persuasive messaging, resulting in successful, customized advertising campaigns that generate a positive impact on your brand.

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Internal Trading Desk

At Newcom Horizons we have the training and certification of the most important DSPs and programmatic tools in the industry to reach our clients’ target audiences, which gives us the ability to connect advertisers with the right technology to measure, optimize and centralize their advertising activities.

Internal Trading Desk

At Newcom Horizons we have the training and certification of the most important DSPs and programmatic tools in the industry to reach our clients’ target audiences, which gives us the ability to connect advertisers with the right technology to measure, optimize and centralize their advertising activities.

Transparency

Transparency in campaigns is essential to establish trust and effectiveness. A key element in achieving this transparency is the implementation of a customized dashboard.
This tool provides advertisers with a complete and detailed view of all their advertising campaigns and confers important advantages that maximize the chances of success.

Ability to review at a glance the main KPIs of the campaign.

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Display and tracking of key metrics: clicks, views, conversions.

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Daily updates and immediate availability to the customer.

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High ease of use and data security.