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Media Planning & Buying

Simplifying the communication chain
We have the required experience, knowledge and collaboration agreements that allow us to have a native knowledge of each market. Our processes allow us to fully monitor each of our projects.

Research
Target and market analysis

Local data and tools

Planning
Media strategy & planning

 

Bid Support

Negotiation
Optimizing resources. ROI

 

Buying and running campaigns

 

Trading Desk Programmatic: NewConnection

Buying and Running Campains
Daily results optimisation

 

Weekly reporting / photos

 

Detailed Post Buy-Analysis

 

Learnings for future campaign waves


 


 


 


 


 


 


 


 


 
Data & Analytics
With an approach that involves data analysis to draw conclusions on performance, optimization and improve results. At NewCom we use data to make strategic decisions and increase campaign efficiency.
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Data Inputs

Data Inputs

Researching and analyzing audience data to identify the best data sources such as: Consumer Intelligence, Interests and Attitudes, Intent Analysis, Search Trends, Online and Offline Behaviors, 1st - 2nd - 3rd party, Sales Data, Movement and Proximity Analysis.

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Human talent

Human talent

Putting our experience to work, contrasting all data output with the experience we have from previous campaigns and new market trends and conditions.

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Technology

Technology

Working with the best technological solutions in the market to identify and segment audiences using the latest insights and the most complete behavioral analysis.

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Activation and Reporting

Activation and Reporting

Taking care of the complete programmatic activation or physical media buying. Providing complete and useful analysis and reporting for our clients.