All communication will adapt to the new situation; content that is both relevant an...
Main Audience Measurement Tools Used In Strategic Media Planning Having access to tools / ...
Programmatic Advertising has become a key element in most budgets for advertising in Europ...
When it comes to preparing an advertising campaign, it is important to run a previous anal...
A common and popular topic of discussion in the last few months in the programmatic world ...
Including new forms of communication in apps and websites to make user interaction easier ...
The crisis caused by COVID-19 came unexpectedly and changed many aspects of modern life. I...
After leaving behind the state of alarm, mobility data has skyrocketed in Spain. The first...
After 10 years as the leader in digital audience measurement in Spain, ComScore lost, this...
The current television industry is immersed in a transformation as deep as it is gradual. ...
Mobility and consumption of outdoor media increased tremendously after the end of the stat...
Companies are aware that each year brings on a different set of challenges than the previo...
Over the last two years, COVID-19 has directed the course of economy in the tourism sector...
Digital audio is increasingly playing a relevant role in society, as its use has experienc...
The idea of “Metaverse” was born with Mark Zuckerberg’s announcement tha...
Artificial intelligence (AI) is a system or combination of algorithms that are designed to...