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31/01/2024The Advertising Landscape in 2024: Perspectives and Challenges
2024 has arrived, bringing with it new perspectives and trends in the advertising industry...
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27/11/2023Social Media Strategies in Asia: Navigating Digital Diversity
In the dynamic world of social media, Asia emerges as an exciting and complex terrain for ...
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25/10/2023Key Strategies for Success in Multi-Market Campaigns
Multi-market campaigns represent a powerful strategy for businesses looking to expa...
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04/10/2023Sustainable Advertising: Building a Greener Future
Advertising is an intrinsic part of our lives. It’s present on the streets, on telev...
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24/08/2023Advances in Generative Artificial Intelligence: Contextual Semantic Segmentation
In the exciting realm of computer vision, a revolutionary technique has been transforming ...
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21/07/2023Hyperlocal Advertising
How Artificial Intelligence is Optimizing Advertising for Specific Locations Artificial in...
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31/05/2023How the Internet has transformed media agencies
It is no secret that marketing has been transformed over the years, from traditional media...
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22/03/2023Artificial Intelligence in Online Marketing
Artificial intelligence (AI) is a system or combination of algorithms that are designed to...
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04/11/2022METAVERSE MARKETING
The idea of “Metaverse” was born with Mark Zuckerberg’s announcement tha...
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17/05/2022The Rising Trend of Digital Audio
Digital audio is increasingly playing a relevant role in society, as its use has experienc...
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16/03/2022The restoration of the travel industry in europe
Over the last two years, COVID-19 has directed the course of economy in the tourism sector...
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19/01/2022UncategorizedMain Trends of 2022
Companies are aware that each year brings on a different set of challenges than the previo...
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20/10/2021Development And Projection Of DOOH Advertising
Mobility and consumption of outdoor media increased tremendously after the end of the stat...
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12/07/2021Connected TV in Europe and the US
The current television industry is immersed in a transformation as deep as it is gradual. ...
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30/06/2021Change in Digital Measurement in Spain
After 10 years as the leader in digital audience measurement in Spain, ComScore lost, this...
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25/06/2021Increase in Mobility and Consumption Outdoors
After leaving behind the state of alarm, mobility data has skyrocketed in Spain. The first...
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22/06/2021Trends in the Travelling Industry After the State of Alarm has Ended
The crisis caused by COVID-19 came unexpectedly and changed many aspects of modern life. I...
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24/05/2021Our Voice is the New Protagonist
Including new forms of communication in apps and websites to make user interaction easier ...
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21/05/2021Cookieless
A common and popular topic of discussion in the last few months in the programmatic world ...
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04/03/2021Analysis of the German Market
When it comes to preparing an advertising campaign, it is important to run a previous anal...
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04/03/2021The Future Of Programmatic Buying In Europe
Programmatic Advertising has become a key element in most budgets for advertising in Europ...
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08/02/2021Audience Measurement Tools Used In Strategic Media Planning
Main Audience Measurement Tools Used In Strategic Media Planning Having access to tools / ...
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08/02/2021Social Network Trends 2021
All communication will adapt to the new situation; content that is both relevant an...