12/07/2021
The current television industry is immersed in a transformation as deep as it is gradual. The advertising power of traditional television or Linear TV is based on two fundamental pillars: the reach to mass and general audiences and in its indisputable abilities in branding. However, audiovisual consumption habits are changing at such a rapid pace that brands and advertisers cannot ignore the advertising implications linked to the development of Connected TV.
In this analysis we want to share some of the key facts you need to know about connected TV. Click here to see it 👉 Connected TV_EN