Advertising is an intrinsic part of our lives. It’s present on the streets, on television, online, and in almost every place we look. However, in recent years, there has been a growing awareness of the environmental impact of traditional advertising. It’s time to consider how we can build a greener future through sustainable advertising.
Challenges of Green Advertising
Traditional advertising has long been dominated by materials like PVC, which, while durable and effective, also generate a significant amount of waste and have a significant impact on the environment. PVC banners, for example, are made from plastic that can take centuries to decompose. Additionally, the production and transportation of these materials often result in significant carbon emissions.
Long-term Commitment: The Key to Success
To achieve a true transformation towards sustainable advertising, a long-term commitment is essential for both businesses and their customers. This change cannot happen overnight. It requires constant effort and investment in research and development to find more environmentally friendly solutions.
Impactful Statistics
To better understand the importance of sustainable advertising, here are some impactful statistics:
- According to a Nielsen report, 73% of global consumers say they would be willing to change their consumption habits to reduce their environmental impact.
- Advertising spending on digital media grew by 12% in 2020, reaching a total of $336 billion. This demonstrates the growing importance of online advertising and the need for sustainable approaches in this field.
- It is estimated that in 2020, over 370,000 tons of plastic were used in the production of advertising materials worldwide, equivalent to the weight of approximately 40,000 African elephants.
Our Sustainable Solutions
At Newcom Horizons, we are committed to leading the way towards sustainable advertising in Spain and beyond. We believe it is the responsibility of businesses to adopt advertising practices that respect the environment and promote a greener future.
We offer two main options for those looking to advertise more sustainably. The first is the “Eco Banner,” which is manufactured using recycled bottles. This option significantly reduces the carbon footprint compared to conventional PVC banners.
The second option is the application of “Pureti Spray” on conventional PVC banners. This innovative spray has the ability to absorb CO2 from the environment, thereby helping to offset some of the environmental impact of outdoor advertising. The choice between these two options depends on individual needs and locations of the advertisements.
If you are interested in our proposal for sustainable advertising, please do not hesitate to contact us via email: maddy@newcomhorizons.com or by phone at +34 680 547 488. We are ready to collaborate with you in the search for sustainable and effective advertising solutions. Together, we can build a greener and more sustainable advertising future. Your participation is crucial on this journey towards sustainability.
By: MDesignMadrid