When it comes to preparing an advertising campaign, it is important to run a previous analysis of the market, taking into consideration some key points like, the socioeconomic and demographic profile of the market, the main cities in the country, which are the leading media and the trends of the media consumer. Each market has economic, social, and climatic conditions that contain a series of characteristics that define the way and the most effective period to communicate according to the type of product or service.
In this analysis, we want to share some important points to bear in mind when putting together an Advertising campaign in the German market.
Here you can find an example of an analysis of the German market.
For further information about this, or any other European media analysis, don’t hesitate to contact us