Cuba Tourism Board

Objective: 
A multi-market campaign promoting Cuba as a travel destination across key European markets.
Campaign:
#CubaUnica cuba.travel
Media:
Display, Video, Native, OOH, Programmatic Outdoor and Social Media

Results:
KPI: +11% average vs Benchmark
Ad recall: +5% vs Benchmark
300 million impressions in all markets.

Market:

Spain, France, Italy, UK, Germany, Poland, Netherlands, Portugal, Czech Republic, Nordic Countries