Baleares Tourism

Objective: 

• Launch an OOH programmatic campaign during the Fitur Tourism Fair in high-traffic areas around the venue leveraging the large influx of attendees.
• Run the campaign during peak traffic hours for maximum visibility.
• Expand coverage by executing a TV campaign on national channels with local disconnections in Madrid (A3 Media and Mediaset).

Media:
TV + Outdoor

Results:
Increased awareness

Market:

Spain