Bluesun Denmark

Objective: 
Branding campaign to reach the consumer at the moment of purchase.
Campaign:
Endless opportunities right next to the point of sale; by using a series of advertisements, nationwide, to reach consumers close to the point of sale via classic backlit advertising panels on the outside of supermarkets. The panels are placed in groups of three, allowing for even greater and more varied creative opportunities.
Media:
Supermarkets – OOH campaign around supermarkets of interest
September 2023
Results:
Panels: 681
Impressions: 2 634 742
Reach: 1 160 679
Reach %: 25
Frequency: 2.3