JABUGO PDO

Objective

Increase brand awareness and drive traffic to the website.

Campaign

Carried out in different cities in Spain (Madrid, Valencia, Andalusia, Basque Country), from October to December 2023 (3 months duration).

Media

2 channels: Digital Display and pDOOH

Display: segmented by affinity audiences, contextual and ad-hoc Whitelist.

pDOOH: segmented by related audiences and locations.

The action was completed with a Brand Lift study.

Results:

Initial traffic KPI was exceeded by 4%. Brand Lift results show an increase in brand impact of +25 pts on average across the different variables.